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Tiimo-branded illustration featuring a gradient background, depicting one person standing with Tiimo’s award-winning timer and another sitting below with their knee to their chest, representing focus and accessibility.
January 6, 2023

Why Tiimo went freemium

Discover why Tiimo introduced a freemium version of our award-winning planner. Learn how we’re making planning tools more accessible while staying ad-free and user-driven.

Team Tiimo

We’re a passionate team based in Copenhagen, creating neuroinclusive tools and resources to help you plan your day, your way.

The idea that started it all

Tiimo started in 2015 with a simple yet ambitious idea: to create a planning app designed by and for neurodivergent people. Inspired by a research project with neurodivergent teens, the app was built to support ADHD’ers, Autistic folks, and anyone who thrives with visual organization. From the very beginning, co-creation and inclusion have been at the heart of how we work.

Our team reflects the community we support—many of us are neurodivergent ourselves. Based in Copenhagen, we embrace flexible working styles to accommodate different support needs and ways of working. Our approach is non-hierarchical and user-driven, ensuring that Tiimo truly serves the people it’s made for.

Melissa, one of Tiimo’s co-founders, was diagnosed with ADHD and dyslexia later in life. Her experiences brought invaluable insights to the design process, helping shape an app that reflects real needs and lived experiences.

Today, Tiimo is used by over a million people worldwide. Our goal has always been to help people feel more in control of their time and routines. We’re proud of the incredible community that’s grown around the app and grateful for the trust our users place in us.

Why isn't Tiimo completely free?

We’ve been asked this question many times, and we get it. Planning tools can feel out of reach for some, and we’ve always worked to make Tiimo as accessible as possible. However, two key factors shaped our approach:

No ads - ever

Ads can be distracting, and for an app designed to support focus, they simply don’t make sense. From the start, we made the decision to keep Tiimo completely ad-free. While ads could have helped cover costs, they would have gone against what Tiimo is all about.

Good apps need resources

Creating and improving a tool like Tiimo takes time, care, and resources. From intentional design to continuous updates, every part of the process requires funding. We’re committed to fair pay for our team, many of whom are neurodivergent, recognizing the systemic underemployment our community often faces. Premium subscriptions have helped sustain this work while keeping the app user-centered and distraction-free.

The funding that made freemium possible

In 2022, we reached a major milestone. We raised €3 million from social impact investors like People Ventures, Crowberry Capital, and Divergent. These partners share our mission to create tools that empower neurodivergent people and their communities.

This funding allowed us to introduce a forever free version of Tiimo. But we wanted the free version to offer genuine value, not just feel like a demo. That’s why it includes core features like the visual planner, focus timer, and anytime activities—tools that make a difference in everyday life.

For those who need more advanced tools, premium is there when you’re ready. It offers features like:

• Calendar integration (Google/iCal)

• Multi-device sync (phone, desktop, tablet, and watch)

• Shared access for up to five profiles

If you’re curious, you can try premium free for seven days to see if it’s right for you. Start your free trial below! ⬇️

Phone in hand

Ready to simplify your planning?

Start your 7-day free trial and experience the benefits of simplified time management and focus.

Get started on App Store
Get started on Google Play

So, what's next for Tiimo?

The world still has a long way to go in creating systems that truly support neurodivergent people. Challenges like inaccessible diagnostic processes, lack of accommodations at work or school, sensory-unfriendly environments, and limited mental health support highlight just how far there is to go in creating a more inclusive society.

At Tiimo, we’re committed to creating tools that make a real difference. We’re exploring features like mood and habit tracking to help users understand how their choices and environments influence their well-being. With user consent, anonymized data could also contribute to research that improves diagnostic tools and develops more effective support systems for neurodivergent people worldwide.

While there’s more to do, we’re excited to keep building tools that empower individuals, strengthen communities, and create meaningful change.

If you’d like to learn more about Tiimo or our vision, check out our about page or reach out at hello@tiimo.dk. We'd love to hear from you! 

This article was updated in December 2024 to provide the most current and accurate information.

January 6, 2023

Why Tiimo went freemium

Discover why Tiimo introduced a freemium version of our award-winning planner. Learn how we’re making planning tools more accessible while staying ad-free and user-driven.

Team Tiimo

We’re a passionate team based in Copenhagen, creating neuroinclusive tools and resources to help you plan your day, your way.

The idea that started it all

Tiimo started in 2015 with a simple yet ambitious idea: to create a planning app designed by and for neurodivergent people. Inspired by a research project with neurodivergent teens, the app was built to support ADHD’ers, Autistic folks, and anyone who thrives with visual organization. From the very beginning, co-creation and inclusion have been at the heart of how we work.

Our team reflects the community we support—many of us are neurodivergent ourselves. Based in Copenhagen, we embrace flexible working styles to accommodate different support needs and ways of working. Our approach is non-hierarchical and user-driven, ensuring that Tiimo truly serves the people it’s made for.

Melissa, one of Tiimo’s co-founders, was diagnosed with ADHD and dyslexia later in life. Her experiences brought invaluable insights to the design process, helping shape an app that reflects real needs and lived experiences.

Today, Tiimo is used by over a million people worldwide. Our goal has always been to help people feel more in control of their time and routines. We’re proud of the incredible community that’s grown around the app and grateful for the trust our users place in us.

Why isn't Tiimo completely free?

We’ve been asked this question many times, and we get it. Planning tools can feel out of reach for some, and we’ve always worked to make Tiimo as accessible as possible. However, two key factors shaped our approach:

No ads - ever

Ads can be distracting, and for an app designed to support focus, they simply don’t make sense. From the start, we made the decision to keep Tiimo completely ad-free. While ads could have helped cover costs, they would have gone against what Tiimo is all about.

Good apps need resources

Creating and improving a tool like Tiimo takes time, care, and resources. From intentional design to continuous updates, every part of the process requires funding. We’re committed to fair pay for our team, many of whom are neurodivergent, recognizing the systemic underemployment our community often faces. Premium subscriptions have helped sustain this work while keeping the app user-centered and distraction-free.

The funding that made freemium possible

In 2022, we reached a major milestone. We raised €3 million from social impact investors like People Ventures, Crowberry Capital, and Divergent. These partners share our mission to create tools that empower neurodivergent people and their communities.

This funding allowed us to introduce a forever free version of Tiimo. But we wanted the free version to offer genuine value, not just feel like a demo. That’s why it includes core features like the visual planner, focus timer, and anytime activities—tools that make a difference in everyday life.

For those who need more advanced tools, premium is there when you’re ready. It offers features like:

• Calendar integration (Google/iCal)

• Multi-device sync (phone, desktop, tablet, and watch)

• Shared access for up to five profiles

If you’re curious, you can try premium free for seven days to see if it’s right for you. Start your free trial below! ⬇️

Phone in hand

Ready to simplify your planning?

Start your 7-day free trial and experience the benefits of simplified time management and focus.

Get started on App Store
Get started on Google Play

So, what's next for Tiimo?

The world still has a long way to go in creating systems that truly support neurodivergent people. Challenges like inaccessible diagnostic processes, lack of accommodations at work or school, sensory-unfriendly environments, and limited mental health support highlight just how far there is to go in creating a more inclusive society.

At Tiimo, we’re committed to creating tools that make a real difference. We’re exploring features like mood and habit tracking to help users understand how their choices and environments influence their well-being. With user consent, anonymized data could also contribute to research that improves diagnostic tools and develops more effective support systems for neurodivergent people worldwide.

While there’s more to do, we’re excited to keep building tools that empower individuals, strengthen communities, and create meaningful change.

If you’d like to learn more about Tiimo or our vision, check out our about page or reach out at hello@tiimo.dk. We'd love to hear from you! 

This article was updated in December 2024 to provide the most current and accurate information.

Why Tiimo went freemium
January 6, 2023

Why Tiimo went freemium

Discover why Tiimo introduced a freemium version of our award-winning planner. Learn how we’re making planning tools more accessible while staying ad-free and user-driven.

Georgina Shute

Georgina is an ADHD coach and digital leader. She set up KindTwo to empower as many people as possible to work with Neurodiversity - not against it.

The idea that started it all

Tiimo started in 2015 with a simple yet ambitious idea: to create a planning app designed by and for neurodivergent people. Inspired by a research project with neurodivergent teens, the app was built to support ADHD’ers, Autistic folks, and anyone who thrives with visual organization. From the very beginning, co-creation and inclusion have been at the heart of how we work.

Our team reflects the community we support—many of us are neurodivergent ourselves. Based in Copenhagen, we embrace flexible working styles to accommodate different support needs and ways of working. Our approach is non-hierarchical and user-driven, ensuring that Tiimo truly serves the people it’s made for.

Melissa, one of Tiimo’s co-founders, was diagnosed with ADHD and dyslexia later in life. Her experiences brought invaluable insights to the design process, helping shape an app that reflects real needs and lived experiences.

Today, Tiimo is used by over a million people worldwide. Our goal has always been to help people feel more in control of their time and routines. We’re proud of the incredible community that’s grown around the app and grateful for the trust our users place in us.

Why isn't Tiimo completely free?

We’ve been asked this question many times, and we get it. Planning tools can feel out of reach for some, and we’ve always worked to make Tiimo as accessible as possible. However, two key factors shaped our approach:

No ads - ever

Ads can be distracting, and for an app designed to support focus, they simply don’t make sense. From the start, we made the decision to keep Tiimo completely ad-free. While ads could have helped cover costs, they would have gone against what Tiimo is all about.

Good apps need resources

Creating and improving a tool like Tiimo takes time, care, and resources. From intentional design to continuous updates, every part of the process requires funding. We’re committed to fair pay for our team, many of whom are neurodivergent, recognizing the systemic underemployment our community often faces. Premium subscriptions have helped sustain this work while keeping the app user-centered and distraction-free.

The funding that made freemium possible

In 2022, we reached a major milestone. We raised €3 million from social impact investors like People Ventures, Crowberry Capital, and Divergent. These partners share our mission to create tools that empower neurodivergent people and their communities.

This funding allowed us to introduce a forever free version of Tiimo. But we wanted the free version to offer genuine value, not just feel like a demo. That’s why it includes core features like the visual planner, focus timer, and anytime activities—tools that make a difference in everyday life.

For those who need more advanced tools, premium is there when you’re ready. It offers features like:

• Calendar integration (Google/iCal)

• Multi-device sync (phone, desktop, tablet, and watch)

• Shared access for up to five profiles

If you’re curious, you can try premium free for seven days to see if it’s right for you. Start your free trial below! ⬇️

So, what's next for Tiimo?

The world still has a long way to go in creating systems that truly support neurodivergent people. Challenges like inaccessible diagnostic processes, lack of accommodations at work or school, sensory-unfriendly environments, and limited mental health support highlight just how far there is to go in creating a more inclusive society.

At Tiimo, we’re committed to creating tools that make a real difference. We’re exploring features like mood and habit tracking to help users understand how their choices and environments influence their well-being. With user consent, anonymized data could also contribute to research that improves diagnostic tools and develops more effective support systems for neurodivergent people worldwide.

While there’s more to do, we’re excited to keep building tools that empower individuals, strengthen communities, and create meaningful change.

If you’d like to learn more about Tiimo or our vision, check out our about page or reach out at hello@tiimo.dk. We'd love to hear from you! 

This article was updated in December 2024 to provide the most current and accurate information.

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